Archive for Author Gregg Smith

Online Marketing Trends That Will Be Big In 2016

Marketers always try to find out the best solutions for businesses to attract and keep their customers. True enough, continuous effort is the key to unlocking your potential. Marketing changes every day. You must stay up-to-date with the latest trends in order to be aware of the changes that you need to think about and make better strategies and decisions.  Not only that you will a gain competitive edge, but this will also help you in developing expertise in the industry. You will earn the invaluable trust and respect from the people around you.

So take a look at the online marketing trends you need to watch out for this year.

Online Video Ads for Content Marketing

Online video is definitely the next big thing for content marketing. Facebook has already begun providing advertisers video options. Even YouTube, with billions of visitors per video adsmonth, has adapted video advertising to their site. Users have started to see, and sometime even interact, with mobile ads and have become accepting of online video advertisements.

Yes this could mean a lot of money for businesses to invest on. But even small companies can afford this trend. In the recent years, production costs have reduced significantly so it’s would not take you much money in order to create an ad. You can even shoot using a mobile phone and produce ravishing videos. Also, a video’s shareability is powerful. It can crawl up social networking sites as engaged users can easily share them. You may not need much effort to make your ad viral. As long as you have your customers’ trust, they can spread the word and do the work for you.

Videos are considered one of the best options for social media campaigns indeed. Go consider your potential reach – Facebook, YouTube, Instagram or any other channel seeing tons of users each month.  Know your customers, invest on your website and include only relevant material in your video ads.

Mobile Apps

This is one of the most exciting innovations for online marketing, no doubt. With the rise mobile-appof smartphones, smartwatches, and other smart devices, customers are now on mobile. They have turned into their mobile device for browsing and making purchases. One proof is Google’s announcement that its mobile traffic have gotten past its desktop traffic. And with this, sites are now optimized for mobile viewing because with the release of “Mobilegeddon”, sites that aren’t ready for mobile will be phased out. This only means that money is in the hands of mobile-focused online marketing.

But then again, applications will soon replace mobile websites. Not only they can do everything a website can and does, they are more intuitive, accessible and convenient for users. This is why they are spending almost 90% of their mobile usage time on applications. So invest on building one for your business. Take advantage of their user-friendliness and other remarkable capabilities. Consider voice-based searching as this can save users time and frustrations from traditional web browsers. Publishing them in online stores and getting more downloads will get them noticed in mobile searches.

Google has started indexing applications in a similar way they index websites. This will lead to more applications getting produced and brought about. So get ahead in the game. Realize the advantages of having a dedicated app and strategize your marketing campaign with mobile users at sight.

Virtual Reality

Dozens of virtual reality devices has emerged into the market today. From Oculus Rift, to HTC Vive, Sony Playstation VR, or even just the Google Cardboard. It seems like the next big thing with technology is virtual reality and we will be seeing more of these products. Whether it be for games or amusement rides or plain video streaming, we are set to see this dominate even the advertising world. They will introduce an entire new medium for advertising. They can be integrated to famous social media platforms, video channels or messaging. Yes there’s this chance it could only be a fad, but who knows, they totally Online Marketing Trendschange the way we do marketing, and it’s best to be ahead.

The online marketing industry is indeed complex and unpredictable. But this is quite exciting for those who are up-to-date with modern trends. With each year, there are new technologies, from hardware to software, and this leads to new user preferences.

As 2016 promises exciting new trends for the marketing realm, especially with technology at bay, take advantage of these trends in order to develop your marketing strategies.  Get ahead in the game and adapt early. This will get you a leg up the competition. Keep in mind, customers is the heart of the game, they want convenience, so generate business on their terms. If you think you will need help in doing all those, don’t hesitate to get in touch with a reputable SEO firm.

Importance of Food & Nutrition in Building a Healthier Body

In order to achieve a healthier mind and body, it’s important to consider consuming organic foods and drinks. In fact, a healthy lifestyle is now essential so that individuals can keep up with the challenges they encounter in everyday life. And by staying active, people can also build stronger muscles while maintaining fitness in the best possible way. To be able to achieve all these, we should eat vitamin-enriched foods for sufficient nourishment. So here, we will be providing you with all the essentials you need to enjoy healthier and lean body you’ve always wanted.

Food & Nutrition

Since food is essential, it’s necessary to choose the right diet for complete sustenance. With the various diseases and health risks experienced by individuals across the globe, we all need to focus on eating a balanced diet in order to avoid these life threats. However, drinking enough water each day also helps in preventing diseases. You may take more than 3 liters of water per day to eliminate toxins and free radicals within the body. But what does food and nutrition really mean to us? Let us find out the importance of this concept to our daily lives with the following nutritional insights:

  • Food consists of various substances including proteins, water, carbohydrates, and even fats to help strengthen the body. Building the immune system requires the right vitamins and minerals to ensure complete nourishment. Hence, people should be knowledgeable in the best type of diet to nourish their body.
  • Nutrition involves consumption, digestion, and circulation of food within the body. This is the actual process of nourishing the body with the right nutrients while ensuring healthy diet every day. To help individuals in keeping their body active and healthy, the saying “we are what we eat” must be applied every meal time.
  • Good nutrition promotes health and prevents diseases. In fact, there are several categories when it comes to nutrients that include minerals, water, vitamins, fibers, fat, carbohydrates, and proteins. By taking sufficient supply of these nutrients, the body becomes more vigorous and stronger to fight viruses and other factors that generate certain diseases.
  • Through healthy eating, one can promote the essence of implementing diet programs to avoid weakened immune system. This is particularly important in fighting colds, viruses, and other diseases. So it’s always better to know what to eat and what should not be consumed to stay on the right track.

When it comes to proteins, we need enough supplies to maintain and improve our overall health or body condition. Amino acids are essential in making body tissues and keeping the entire body in good physical shape. Also, by taking the right amount of these vitamins help in protecting the body against potential health risks like cancer, kidney stones, diarrhea, and other degenerative diseases. However, foods coming from various animal sources like eggs or milk usually provide essential amino acids needs by the body.

Other Essential Tips to Boost Body Functions

omega 3 rich food

On the other hand, fat supplies are important in obtaining enough energy required for the day while transporting nutrients within the body. The fatty acids can either come from omega 3 or omega 6. Whichever you choose, you are sure to get the right fatty supplies for your energy consumptions throughout the day. We should know that these fatty acids are essential in daily body functions for normal day flow. You can get them from fish oil, cold water fish, flaxseed oil, or canola oil. With an increased consumption of omega 3 oils, you can effectively reduce cancer risks as well as cardiovascular diseases.

Tips on Having a Healthy Diet

diet-tipsWe could probably talk all day about the things that can make people happy. Some might say that their happiness is having a successful career, being with their family, or as simple as being healthy. There are those who find happiness by travelling, expressing themselves through art, or starting a website or blog and uploading videos on it.

Now, if you are one of those whose happiness is their health, you are in for a treat. We are going to give you some tips on healthy eating and sticking to it.

Prepare Yourself for Success

To prepare yourself for success, consider planning for healthy eating as a few small, manageable steps instead of one huge drastic change. When these small changes eventually become a habit, you could move on and include healthier choices.

  • Prepare your own meals – this can help you control what you eat.
  • Make the proper changes – cut down unhealthy foods and switch to healthy alternatives.
  • Read the labels – some foods claim to be healthy, but hide huge amounts of unhealthy fats or sugar in packaged foods, so be careful.
  • Simplify – do not be too worried about counting calories, but rather focus on keeping away from processed and packaged foods and going for fresh ingredients.
  • Drink plenty of water – stay hydrated as water helps us to flush toxins and waste products out of our systems. Some people mistake thirst for hunger, so being well hydrated also helps in making healthier food choices.

Eat in Moderation

eating-picModeration essentially means eating only the food that your body needs. At the end of your meal, you must feel satisfied, but not bloated. This is also about balance – balance of fiber, vitamins, minerals, protein, carbohydrates, and fat to maintain a healthy diet.

Moderation may also mean eating less, but it does not mean getting rid of the foods you love. For instance, eating bacon once a week for breakfast can be regarded as moderation if you eat a healthy lunch and dinner.

  • No “off-limits” foods – when you prohibit some foods, it is normal to crave those foods more. Begin by cutting portion sizes of these foods and consuming then less often. This way, you will crave them less.
  • Have smaller portions – rather an entrée, choose a starter when dining out. At home, your serving of half a cup of pasta, mashed potato, or rice is like the size of a conventional light bulb and chicken, meat, or fish should be the same size as a deck of cards. If you do not feel satisfied after eating, eat some extra vegetables or finish your meal with a fruit.
  • Take time eating – before you feel full, stop eating. It takes a few minutes before your brain tells your body that the food you had eaten is enough, so eat slowly.
  • Eat with others – aside from the emotional benefits, eating with others allows you to mold healthy eating behaviors for your children. Eating in front of a television or computer can result in mindless overeating.

Reduce Sugar

Aside from weight problems, taking too much sugar can cause energy spikes and has been connected with depression and diabetes. Reduce the amount of desserts and candy as well as foods with hidden sugar like fast food, breads, pasta sauce, cereals, ketchup, and margarine. Our body gets the sugar it needs that naturally occurs in food, so any added sugar means empty calories.

To cut down sugar:

  • Allow some time for your taste buds to adjust and stop craving by slowly reducing sugar in your diet.
  • Avoid sugary drinks.
  • Avoid packaged or processed foods.
  • Eat healthier snacks.
  • Check labels and pick low-sugar food products.

The tips we shared above are some of the most important things when planning to have a healthy diet. Start with them and you are very well on your way to a healthy, happy life.